Many small business owners struggle with the question of how to manage a website. And it makes sense. You probably went into business to sell products, not to design websites and run them. But the reality is, you won’t meet your marketing objectives without a website. Website marketing is critical to the success of just […]
Archives for March 2020
Sentiment Analysis to Strengthen SEO Trustworthiness
I made the case in my last post that a website’s online sentiment now affects search engine rankings. That’s because Google evaluates a website’s quality based on three factors — expertise, authoritativeness, and trustworthiness (E-A-T). Sentiment indicates reputation, which indicates trustworthiness. But if sentiment is negative, it can damage a reputation. My belief is that the sentiment […]