5 High-Tech Search Trends That Are Revolutionizing SEO

Hi Mario,

Lately, we've been hearing a lot about several high-tech concepts that are having an increasing impact on SEO. RankBrain, artificial intelligence, machine learning, natural language processing...

But which of these are really changing SEO - and which are just fads and buzzwords? In today's post, I tried to dig to the bottom of things, and put together the 5 (futuristic but real) Google trends that are truly revolutionzing search.

Here are some of the things you'll find in the post.

•  How RankBrain uses machine learning to rank web pages;

•  The trend of voice assistants and its effect on SEO;

•  The growing personalization of search results;

•  How Google may use "biometric indicators", such as searchers' facial expressions, in its ranking algorithm.

Finally, I'll discuss the two SEO tactics that will work best in the machine-learning-powered future of search, and dwell on how marketers can make the increasingly complex SEO data comprehensible and use it to secure top positions in search.

Jump to the post to learn about what SEO could look like in 2017 - and browse through some funny gifs while you're at it 🙂