Search Engine Optimization Strategies
How to let Google know what your website is all about.
In order to start promoting your website, you need to be sure that your site is optimized and has good content. So the first step is to work with On-Page SEO prior to the development of the off-site.
- Quality Content
- META Tags
- Title Tags
- URL Structure
- Internal links
- Social- Media
- Link Building
- PPC- Ad Campaign
- Press Release Promos
Organic search, or natural traffic from search engines, is one potential source of visitors to your website. There are numerous other potential drivers of traffic to a website.
A quick overview of various types of website traffic includes:
- Organic traffic, as a result of search engine results from places like Google and Bing.
- Referral traffic, based on links from other websites sending through visitors that click.
- Social media marketing traffic, from participation and links on sites like Facebook, Twitter, Pinterest and LinkedIn.
- Paid traffic, which results from advertising like banner ads and Pay-Per-Click advertising on search engines through ad campaigns.
Delivering Quality Content
Besides understanding what real users are actually looking for, great content also shapes the user experience and the way they see and feel about a company. A regularly updated company blog with well-written, insightful blog posts will garner a reputation for publishing great content, which will attract more inbound links, social media buzz, positive branding, traffic, leads, and sales.
Link authority: number of incoming links, quality of the sites, anchor text used
On page factors: such as title tags, responsive mobile design, page loading speed
Brand metrics: search volume for the brand, brand mentions, citations of brand name
in connection with specific keywords
Content: quality and depth of content, frequency of new content updates, reads and
shares on social media