Here is a comprehensive formula for a webpage ranking cheat sheet based on Google’s 13 top ranking factors:
Formula:
- Keyword Research (10%)
- Conduct thorough keyword research using tools like Ahrefs, SEMrush, or Moz.
- Identify relevant keywords and phrases with high search volume and low competition.
- Use keyword research tools to analyze competitors’ keywords and identify gaps.
- On-Page Optimization (20%)
- Optimize title tags, meta descriptions, and header tags for each page.
- Use descriptive and keyword-rich titles, meta descriptions, and header tags.
- Ensure title tags are unique for each page and meta descriptions are compelling.
- Content Quality (20%)
- Create high-quality, engaging, and informative content that adds value to users.
- Use a conversational tone and include relevant images, videos, and infographics.
- Ensure content is well-structured, easy to read, and includes internal and external linking.
- Content Length (5%)
- Aim for a content length of 500-2,000 words, depending on the topic and audience.
- Use subheadings, bullet points, and short paragraphs to make content scannable.
- Ensure content is comprehensive and covers all aspects of the topic.
- Mobile-Friendliness (10%)
- Ensure website is mobile-friendly and responsive on all devices.
- Test website on different devices and browsers to ensure compatibility.
- Use mobile-friendly design elements, such as tap targets and responsive images.
- Page Speed (5%)
- Ensure website loads quickly (less than 3 seconds) on all devices.
- Use tools like Google PageSpeed Insights to identify and fix page speed issues.
- Optimize images, compress files, and use caching to improve page speed.
- SSL Encryption (5%)
- Install an SSL certificate on website to ensure secure browsing.
- Use HTTPS protocol and ensure all pages are secure.
- Ensure website is listed in Google’s SSL certificate database.
- Internal Linking (5%)
- Use internal linking to connect related pages and improve user experience.
- Use descriptive anchor text and ensure links are relevant and useful.
- Avoid over-linking and ensure links are not too dense.
- External Linking (5%)
- Use external linking to provide additional resources and credibility.
- Use relevant and high-quality external sources, such as government websites or academic journals.
- Avoid over-linking and ensure links are not too dense.
- Image Optimization (5%)
- Optimize images by compressing files, using descriptive alt tags, and including captions.
- Use image optimization tools like TinyPNG or ShortPixel to compress images.
- Ensure images are relevant and useful to users.
- Header Tags (5%)
- Use header tags (H1-H6) to structure content and highlight important keywords.
- Use header tags to break up content and create a clear hierarchy.
- Ensure header tags are descriptive and include relevant keywords.
- Meta Tags (5%)
- Use meta tags (title, description, keywords) to provide additional information about page.
- Use meta tags to provide a summary of page content and highlight important keywords.
- Ensure meta tags are descriptive and include relevant keywords.
- User Experience (10%)
- Ensure website provides a positive user experience by being easy to navigate and use.
- Use clear and concise language, and ensure content is well-structured and easy to read.
- Ensure website is accessible and usable on all devices and browsers.
Step-by-Step Recipe:
- Conduct keyword research using tools like Ahrefs, SEMrush, or Moz.
- Optimize title tags, meta descriptions, and header tags for each page.
- Create high-quality, engaging, and informative content that adds value to users.
- Use a conversational tone and include relevant images, videos, and infographics.
- Ensure content is well-structured, easy to read, and includes internal and external linking.
- Optimize images by compressing files, using descriptive alt tags, and including captions.
- Use header tags (H1-H6) to structure content and highlight important keywords.
- Use meta tags (title, description, keywords) to provide additional information about page.
- Ensure website is mobile-friendly and responsive on all devices.
- Ensure website loads quickly (less than 3 seconds) on all devices.
- Install an SSL certificate on website to ensure secure browsing.
- Use internal linking to connect related pages and improve user experience.
- Use external linking to provide additional resources and credibility.
- Ensure website provides a positive user experience by being easy to navigate and use.
By following this comprehensive formula and step-by-step recipe, you can improve your website’s ranking on Google and increase your online visibility and credibility. Remember to focus on creating high-quality, engaging, and informative content that adds value to users, and to optimize your website for mobile-friendliness, page speed, and SSL encryption.
