Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Google is giving businesses free ads in Google Maps. Google announced this past week that—from now until the end of September— advertisers who utilize Google My Business will not need to […]
TrafficTrade Infection Spreading – How to Protect Yourself and Detect TrafficTrade
We have seen a significant increase in the number of websites affected by malware we refer to as ‘TrafficTrade’. This malware is a piece of javascript that an attacker drops into your website content once they have compromised it. Your visitors are then redirected to websites that install malicious browser plugins or serve up spam […]
How To Manage your Website?
Many small business owners struggle with the question of how to manage a website. And it makes sense. You probably went into business to sell products, not to design websites and run them. But the reality is, you won’t meet your marketing objectives without a website. Website marketing is critical to the success of just […]
Sentiment Analysis to Strengthen SEO Trustworthiness
I made the case in my last post that a website’s online sentiment now affects search engine rankings. That’s because Google evaluates a website’s quality based on three factors — expertise, authoritativeness, and trustworthiness (E-A-T). Sentiment indicates reputation, which indicates trustworthiness. But if sentiment is negative, it can damage a reputation. My belief is that the sentiment […]
A-to-Z Guide to Link Authority
Picture this: you are running a search engine, what would be the easiest and most convenient way to figure out which pages should be higher, and which lower on your search engine results page (SERP)? Well, even before Google had been created, its founders, Sergey Brin and Larry Page, came up with a system that […]
Google Search Console Tools
New Speed report in Google Search Console In order to help site owners discover potential user experience problems, Google just launched a new Speed report feature in Google Search Console. This new report classifies URLs based on their load time and issues that may cause slowdowns. URLs are assigned to “Fast”, “Moderate” or “Slow” speed […]