LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In short, they are keywords that are related to your main term. They help support your content and give it more context for both the search engines and your users. Latent semantic indexing (LSI) keywords are […]
Beginner Guide to using Structured Data- Rich Snippets
How to Use Schema Markup for Better SEO By: Yauhen Khutarniuk “To manage a system effectively, you might focus on the interactions of the parts rather than their behavior taken separately.” Russell L. Ackoff Speakers of English can understand what “giraffelivesinsavannah” means. They can easily split the sequence of letters into the words “giraffe lives […]
How to become a Google Guaranteed Business on Local Business Ads
Google is in the process of shifting their relationship with home service businesses that advertise through them. Here’s a breakdown of the current requirements and the implications of being a “Google Guaranteed” business. If you’re a business that enters people’s homes or deals with other types of secured property, Google wants to know you are […]
How to Create an SEO Content Plan to Help Your Business
By: Volha Belakurskaya October 22, 2019 Content is an essential component of a modern SEO strategy. It helps to reach your target audience, communicate with it, and turn it into customers. Besides, content is super important for ranking in Google. Unfortunately, content often fails to work as expected, even if it targets the most searched keywords in […]
Designing Websites that are Compliant with Section 508 ADA Guidelines
If your business operates online, there are many pieces of legislation that you need to keep updated with to make sure you are operating on the right side of the law. Many of these laws are self-explanatory, and you may already be implementing the necessary procedures. One that isn’t quite so obvious is the ADA—or […]
Why SEO is so Expansive this Year
SEO is quite expansive, it has always been — let’s just establish that now and get it out of the way. A quick Google search for “search engine optimization companies” will turn up results ranging from agencies that have a minimum monthly engagement fee of $5,000 to fly-by-night operations offering SEO for the ridiculously low […]