Register Your Domain Name Organize Webhosting Choose Colours and Fonts for Your Brand Get a Logo Created Gather Information for Your Website Source and Create Images and Banners Create Videos and Upload Them to Video Hosting Platform Plan Layout and Structure of Your Website Install WordPress Choose a WordPress Theme and Install It Add Text, […]
Search Engine Optimization Trends
Why Startups Can’t Ignore SEO Anymore
Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly competitive digital marketing channels. Due to its competitiveness, it may come across as a […]
Google Ads Begins Identity Verification
Since last March 2020, Google has been giving us a heads up about the Google Ads team doing some sort of verification for your Google Ads account. We learned a bit more in April but now I am seeing advertises getting emails from Google that says “start identity verification by February 6, 2021.” Amalia Fowler posted a screen shot […]
Sentiment Analysis to Strengthen SEO Trustworthiness
I made the case in my last post that a website’s online sentiment now affects search engine rankings. That’s because Google evaluates a website’s quality based on three factors — expertise, authoritativeness, and trustworthiness (E-A-T). Sentiment indicates reputation, which indicates trustworthiness. But if sentiment is negative, it can damage a reputation. My belief is that the sentiment […]
A-to-Z Guide to Link Authority
Picture this: you are running a search engine, what would be the easiest and most convenient way to figure out which pages should be higher, and which lower on your search engine results page (SERP)? Well, even before Google had been created, its founders, Sergey Brin and Larry Page, came up with a system that […]
Google Search Console Tools
New Speed report in Google Search Console In order to help site owners discover potential user experience problems, Google just launched a new Speed report feature in Google Search Console. This new report classifies URLs based on their load time and issues that may cause slowdowns. URLs are assigned to “Fast”, “Moderate” or “Slow” speed […]