Since last March 2020, Google has been giving us a heads up about the Google Ads team doing some sort of verification for your Google Ads account. We learned a bit more in April but now I am seeing advertises getting emails from Google that says “start identity verification by February 6, 2021.” Amalia Fowler posted a screen shot […]
Search Engine Optimization Trends
Sentiment Analysis to Strengthen SEO Trustworthiness
I made the case in my last post that a website’s online sentiment now affects search engine rankings. That’s because Google evaluates a website’s quality based on three factors — expertise, authoritativeness, and trustworthiness (E-A-T). Sentiment indicates reputation, which indicates trustworthiness. But if sentiment is negative, it can damage a reputation. My belief is that the sentiment […]
A-to-Z Guide to Link Authority
Picture this: you are running a search engine, what would be the easiest and most convenient way to figure out which pages should be higher, and which lower on your search engine results page (SERP)? Well, even before Google had been created, its founders, Sergey Brin and Larry Page, came up with a system that […]
Google Search Console Tools
New Speed report in Google Search Console In order to help site owners discover potential user experience problems, Google just launched a new Speed report feature in Google Search Console. This new report classifies URLs based on their load time and issues that may cause slowdowns. URLs are assigned to “Fast”, “Moderate” or “Slow” speed […]
Beginner Guide to using Structured Data- Rich Snippets
How to Use Schema Markup for Better SEO By: Yauhen Khutarniuk “To manage a system effectively, you might focus on the interactions of the parts rather than their behavior taken separately.” Russell L. Ackoff Speakers of English can understand what “giraffelivesinsavannah” means. They can easily split the sequence of letters into the words “giraffe lives […]
How to Create an SEO Content Plan to Help Your Business
By: Volha Belakurskaya October 22, 2019 Content is an essential component of a modern SEO strategy. It helps to reach your target audience, communicate with it, and turn it into customers. Besides, content is super important for ranking in Google. Unfortunately, content often fails to work as expected, even if it targets the most searched keywords in […]